“We have doubled our store base since working with Forum Analytics, and we feel confident that we have opened in the best malls for our unique retail concept.”
Mary Drolet
President
Club Libby Lu
Consumer and Market Research
Research Services Includes:
Randomized Testing:
There is no easier, more accurate way to test new ideas, concepts, menus, pricing, or answer any burning business question than through randomized testing; and nobody knows it better than Forum Analytics.
Focus Group Design and Execution:
There is no better way to understand the needs of your consumers than to simply ask them their opinions. Forum provides complete lifecycle services from designing the right questionnaire, identifying and recruiting respondents, and facilitating the focus groups any where in the country. It’s a complete solution that provides critical business intelligence from your most valuable asset, the consumer.
Target Customer Analysis:
Through a combination of field research and third party data on consumer behavior, Forum can identify and segment your best customers, profile their lifestyle preferences, and identify how to reach them most effectively through various channels of advertising and marketing.
Competitive Positioning Analysis:
This comprehensive research approach will help your business determine exactly how to best position itself in a market considering customers, your locations, competitive positions, traffic patterns, and your own merchandise assortment combinations.
Sales Diversion Analysis:
Our comprehensive time-series based approach combined with advanced linear modeling has produced results that exceed traditional field only based methodologies.
Call today 1-800-689-1652 or email us at info@forumanalytics.com